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Old Fashion “Guizhou Yongliang Shochu”: Keep The Original Intention And Focus On The Fragrance Of The Sauce

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Old Fashion “Guizhou Yongliang Shochu”: Keep The Original Intention And Focus On The Fragrance Of The Sauce

December 19
18:42 2022

Breaking through against the trend, new products from Japan and South Korea originate in Asia and are exported to Europe and the United States. Old Fashion

In the three years of the epidemic, all business models are being reshuffled, and all industry trends are being adjusted. What kind of new generation and dark horse counterattacks are ushering in the soy sauce and wine market in the mature Red Sea market?

Good wine, good design.

“Old fashion” Guizhou Yongliang Shochu:

Keep the original intention and focus on the fragrance of the sauce

How mature is the sauce-flavored wine market?

Looking at the research report of the brokerage, from 2017 to 2020, the compound annual growth rate of sauce wine revenue reached 13.15%, which is much higher than the 1.78% compound annual growth rate of the liquor industry as a whole.

An old man, with aspirations for thousands of miles.

Guizhou Yongliang’s new product is derived from Maotai Town’s millennium-old soy sauce wine culture. Let young people also feel the new tonality in line with the old-school sauce wine.

According to the research report of Everbright Securities, the production capacity of sauce wine in 2021 will only account for 8.4% of the liquor industry, but sauce wine will contribute 31.5% of the revenue and 45.8% of the profit, and the revenue will increase by 23% year-on-year, and the profit will increase by 1% year-on-year. twenty four%.

The base of the market is there, and what is needed is the emergence of dark horses and the rise of the new generation to create a different vitality for the sauce and wine market. The emergence of Yongliang Ware is the product of this era, and the times have given birth to hardworking dark horses.

In recent years, the enthusiasm for Maotai-flavored wine has been concentrated in the mid-to-high-end market and channels under the leadership of Moutai. From the perspective of terminals, limited by the production capacity of Maotai-flavored wine, there are still a large number of users waiting to try Maotai-flavored wine; The trend continues to rise at the terminal, and the callback of mid-to-high-end sauce wine in 2022 has aroused people’s attention to “popular sauce wine”.

Sauce wine is in the adjustment period of the industry, and will develop towards diversification and diversification in the future. Liu Zhenguo, deputy secretary-general of the China Alcohol Industry Association, expressed his opinion.

Sauce wine has a high alcohol content, but if the alcohol content is not high, it is not sauce wine. In 1958, at the request of the foreign ministry, the representative of Moutai Distillery promised to reduce the alcohol concentration of the exported Kweichow Moutai to 52-53% during the “National Wine Export Professional Conference” held by the National Grain, Oil and Foodstuffs Import and Export Corporation in Shanghai.

Old Fashion

Since 1975, the exported Feitian brand Moutai has marked the alcohol concentration, which is 53 degrees.

Inheriting the core value of Moutai Town, Guizhou Yongliang Shao, adhering to the genes of the old-school wine, never changing the original intention, focusing on sauce wine.

Three years of the pandemic will eventually pass.

In March 2022, Chuanjiu Langjiu announced its annual production capacity, reserves, and sales plan for the next year. It was announced on the spot that the output of soy sauce wine this year was 45,000 tons, and the reserves reached 180,000 tons. At the same time, regarding next year’s sales plan, Wang Junlin announced that he will resume offline sales of Lang brand Langjiu next year, with a total release of 3,000 tons.

In 2023, Guizhou Yongliang Shao will vigorously launch a new generation franchisee recruitment plan, inclusive of business opportunities to young people born in the 80s and 90s, and help young people realize their entrepreneurial dreams.

Youthful vigor, gold-digging class, and the tonality of the new generation will help Yong Liang Shao set sail against the wind and be invincible.


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