Chandigarh Herald

On December 17-18, the 26th Sanya Tianya Haijiao International Wedding Festival 2022 was successfully held in the Tianya Haijiao Scenic Area. Just like the sun shining passing through layers of dark clouds, it cast lights onto wedding professionals, giving a lot of strength, and boosting the confidence of wedding industry in its development, thereby taking a more firm steps towards high-quality development.

The annual romantic meeting is a solemn commitment of a lifetime. Since its establishment in 1996, each Tianya Haijiao International Wedding Festival has attracted newlyweds to gather in Sanya from thousands of miles away, to complete a group wedding ceremony, unforgettable in their lifetime, in the green sea and blue sky, with the blessing of the audience. This year, the organizers recruited 17 couples of health workers and volunteers aiding Hainan in fighting against the COVID-19 epidemic nationwide, to make up for their regret that they could not hold a wedding because of the COVID-19 epidemic, and to share their love stories of silent support and mutual help.

While inheriting the classics, Tianya Haijiao International Wedding Festival is keeping instilling innovation, so that it remains vigorous after many years’ development. Cai Shang, a well-known domestic space designer, who has worked with Tianya Haijiao International Wedding Festival for five consecutive years, applies his expertise in color lighting and space architecture to the stage design of Tianya Wedding Ceremony, so as to express the beauty of love through design. Dai Xin, also known as the “Little Bear”, is an old friend of Tianya Haijiao International Wedding Festival, who has designed the stage for the award ceremony for many years, presenting a colorful and poetic stage.

Far more than Tianya Wedding Ceremony, Tianya Haijiao International Wedding Festival has derived a series of theme activities after 26 years of development. It has changed from a simple group wedding to a personalized theme wedding, group wedding, industry forum, award appraisal, wedding dress release, and professional competition, with more diversified forms and more enriched contents, resulting in one of the well-known brand activities in the national wedding tourism industry, thereby promoting the upgrading and development of the wedding tourism industry in Sanya.

The annual Tianya Haijiao Wedding Festival is an unchanging agreement. Tianya Wedding enables the meeting to be held as schedule by overcoming various difficulties. This year, Tianya Haijiao International Wedding Festival started from six characteristics, including “participation, continuity, innovation, linkage, internationality and authority”, and launched a series of rich and wonderful activities, including Tianya Wedding Ceremony, the appraisal of annual awards in the wedding industry, the “Wedding Fashion Show” 2022 Wedding Dress and Wedding Scene Design Competition, the “Carnival Reception” 2022 honeymoon travel season and duty-free shopping season, the 2023 fashion wedding dress release show, etc, thereby empowering romance and facilitating the industry.

Shi Kangning, President of the Wedding Rule Research Institute, said: “As the companion of the wedding festival along the way and one of the witnesses to the continuous development of Sanya’s wedding tourism industry in recent years, I am very happy to feel that the wedding festival has further enhanced the multi-dimensional wedding tourism brand IP and Sanya’s image as a wedding tourism destination while creating a romantic atmosphere in the tourist peak season, thereby greatly promoting the high-quality development of Sanya’s ‘Tourism+Wedding’ industry.”

This is one of the few successful large-scale events in the wedding tourism industry held in China this year. With the characteristics of “premium” positioning, “refined” content design and “great” influence in and out of the industry, people felt the efforts and active exploration made by Sanya’s professionals in wedding tourism industry in revitalizing industry morale and restoring industry vitality in the context of normalized COVID-19 epidemic prevention and control.

After 26 years of development, Tianya Haijiao International Wedding Festival has been enjoying a more extensive influence and more obvious radiation effect. Taking advantage of the opportunity of this International Wedding Festival held in Tianya Haijiao, Tianya Haijiao Scenic Area and Sanya University School of Art and Design jointly held the 2022 Wedding Dress and Wedding Scene Design Competition to promote education, learning and production through the competition, help colleges and universities and the new blood in the wedding industry, thus providing more skilled talents for the construction of Hainan Free Trade Port.

Yan Lianyong, Vice Mayor of Sanya Municipal People’s Government, said in his speech at the closing ceremony that the 2022 China Sanya Tianya Haijiao International Wedding Festival, has come to a perfect end. Although the wedding festival is held in a limited period of time, there is unlimited room for the development of the wedding industry. Looking back on the brilliant achievements and extensive influence of this wedding festival and previous festivals, we look forward to a better future of Sanya’s wedding industry. Taking the opportunity of delivering high-quality and fashionable life experience of wedding industry, we will vigorously promote the transformation and upgrading of Sanya’s wedding industry with the thinking of “wedding tourism+”, thereby making progress and seeking common development with the times.

In recent years, Sanya has effectively allocated “sweet resources” and explored “sweet economy” by taking multiple measures including holding brand events such as Tianya Haijiao International Wedding Festival, regulating the development of wedding tourism market, and cooperating with multiple enterprises to achieve resource sharing. It has helped Sanya’s wedding tourism market to achieve the revenue of “10 billion yuan” and created a beautiful business card for Hainan’s tourism development. According to incomplete statistics, in 2021, Sanya received about 360,000 couples for wedding dress traveling photography, nearly 6,000 weddings, more than 200,000 newlyweds for honeymoon, resulting in wedding tourism revenue of nearly CNY 10 billion.

In the name of the wedding festival, we will pay tribute to the beautiful love and help the wedding tourism industry achieve sustainable and healthy development. Zheng Conghui, Secretary of the Party Committee and Chairman of Sanya Tourism and Culture Investment Group and Sanya Tianya Haijiao Tourism Development Co., Ltd., said, “We will continue to hold the event with our original aspiration. We will make an annual summary of the development of the wedding tourism industry in Sanya and even the whole country every year, gather and accumulate high-quality wedding industry resources, and create a wedding industry event with worldwide influence, thus accumulating strength for the wedding tourism industry and contributing passion, wisdom and creativity.”

Under the guidance of the Publicity Department of Sanya Municipal Committee of the Communist Party of China, and Sanya Municipal Bureau of Tourism, Culture, Radio, Television and Sports, this Wedding Festival is sponsored by Sanya Tourism and Culture Investment Group Co., Ltd. and Sanya Tourism Promotion Bureau, organized by Sanya Tianya Haijiao Tourism Development Co., Ltd., implemented by Sanya Tianya Haijiao Wedding Service Development Co., Ltd., Sanya Tianya Haijiao International Convention and Exhibition Co., Ltd., and co-organized by Marriott International Group, Sanya International Duty Free Mall, Sanya Wedding Tourism Industry Association, Zijin Gold Technology (Hainan) Co., Ltd., Beijing Wedding Rule Wedding Industry Research Institute, BEARFETE High-end Customization, Cai Shang Design, Sanya Orange Travel Photography, Sanya University School of Art, Sanya Dongtian Park Development Co., Ltd., Sanya Luhuitou Tourism Development Co., Ltd. and other cooperative units.

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